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Performance marketing insights for e-commerce brands.
Paid Media
The Future of Paid Media in 2026
The paid media space is shifting fast. Here is what e-commerce brands need to know heading into 2026.
Area 51 Editorial · March 20, 2026 · 4 min read
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Latest
Recent articles
In-App Advertising
Why AppLovin Is the Most Underused Channel in E-Commerce
Most e-commerce agencies do not touch AppLovin. That is exactly why the brands using it are winning.
Bruno Vidic · March 10, 2026
Native Advertising
Native Advertising: What Returns Look Like Outside Meta and Google
Native ads on Taboola and Outbrain are delivering serious returns for e-commerce brands.
Area 51 Editorial · February 28, 2026
Performance Strategy
How to Audit Your Ad Returns in Under an Hour
Most brands do not actually know their real ad returns. This is a fast framework to find the truth.
Bruno Vidic · February 15, 2026
Channel Strategy
The Performance Channels Your Agency Is Not Telling You About
There is a whole world of high-performing ad channels beyond Meta and Google.
Area 51 Editorial · February 1, 2026
Shopify Growth
In-App Advertising: The Secret Weapon for Shopify Brands
Shopify brands spending everything on social ads are missing a large in-app opportunity.
Bruno Vidic · January 20, 2026
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