Shopify Growth
In-App Advertising: The Secret Weapon for Shopify Brands
Shopify brands spending everything on social ads are missing a large in-app opportunity.
Bruno Vidic · January 20, 2026 · 3 min read
In-app traffic can improve blended acquisition economics when paired with strong onboarding flows.
The key is matching creative hooks to product category maturity and purchase urgency.
Execution consistency beats one-off campaign spikes.
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Paid Media
The Future of Paid Media in 2026
The paid media space is shifting fast. Here is what e-commerce brands need to know heading into 2026.
Area 51 Editorial · March 20, 2026
In-App Advertising
Why AppLovin Is the Most Underused Channel in E-Commerce
Most e-commerce agencies do not touch AppLovin. That is exactly why the brands using it are winning.
Bruno Vidic · March 10, 2026
Native Advertising
Native Advertising: What Returns Look Like Outside Meta and Google
Native ads on Taboola and Outbrain are delivering serious returns for e-commerce brands.
Area 51 Editorial · February 28, 2026
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