Challenge
Creative fatigue and high CPM volatility were causing daily swings in profitability.
Case Study
Beauty Brand
Stabilized volatile performance into a consistent 2.3x return profile.
2.3x Return 70 days Skincare
Solution
We set up a rapid creative replacement loop and moved prospecting to AppIQ and Taboola for lower acquisition costs.
Outcome
Return stabilized at 2.3x and weekly spend was increased with margin protection in place.
AppIQTaboola
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